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  • Melanie Evans-Rivera

How to Use Infographics to Sell More



There are 1,001 ways - or more - you can consider trying out to promote a product for sale, especially as the Internet has opened up so many new ways to promote things. There are so many in fact that it can be hard to determine which you should try, especially if you have a limited marketing budget, something that is usually the case for small to medium sized businesses.


There is a lot of buzz at the moment about the marketing power of infographics. When considering them though those with a specific product to sell, not just a company to promote dismiss the idea of using an infographic as a part of their marketing campaign as they cannot see how it can be used as a direct selling tool.


The simple fact is though that it can, but only if properly executed and used as a tool within a larger plan. Done that way, it can be a very effective way to sell more product.


An example:


Let's imagine that you have a company that sells moving boxes. Your first thought for an infographic specifically used to sell more product might be to simply gather data about how many boxes you sell versus your competition and visualize that figure via an infographic. Which would be a great idea for a board room presentation or a funding push but not as a way to help convince the general box buying public to buy from you, as it simply would be of little interest to them.


Who cares if Company A sells more boxes than Company B? They just want to buy some boxes that won't fall apart so that they can move their stuff.


Instead as a moving box seller you could consider the following topics for your infographic, all of which would be of interest to lots of people, even those not considering a move right now:


The History of Moving Boxes

Alternate Uses for Moving Boxes

World Records relating to Moving Boxes

How to Build a Great Moving Box Fort


Any of these topics, if well executed, would make a great infographic in terms of engagement. For example, did you know that the first moving boxes appeared in the 1850s when someone took the concept of a Kellogg's cereal box (which was still new idea), made it bigger and then used it as a lighter, less expensive way to transport things than a wooden crate?


Or that you can make a working reflector oven for camping out of a simple moving box? Possibly not but now you can see how such facts would make a great infographic.


How does this help sell more boxes though? As people find your infographic and are interested by it the chances are good that they will share it. And, if it is a great infographic, it will get shared over and over again. And some of the people who see the infographic will likely be people planning a move, and as your company's name is right there on the infographic you are likely to be the first company they contact.


Even better perhaps is that an infographic like the ones mentioned does not have a 'shelf life'. Someone could come across it months, even years, after it was first published and it would still potentially be just as effective!

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